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Jeff Bezos: “adoraríamos abrir lojas físicas, mas só se tivermos uma ideia verdadeiramente diferente”


Em entrevista para a rede americana CBS, o CEO da Amazon, Jeff Bezos, declarou que a Amazon adoraria abrir lojas físicas, se conseguisse fazer algo original nessa área, algo “unicamente Amazon”.

A fala de Bezos:

We would love to but only if we can have a truly differentiated idea. We don’t do a me-too product offering very well. When I look at physical retail stores, it’s very well served. The people who operate physical retail stores are very good at it. The question we would always have before we would embark on such an thing is what’s the idea, what would we do that would be different, how would it be better… we don’t want to be redundant. ” He also mentioned, “We want to do something that is uniquely Amazon, and if we can find that idea, and we haven’t found that idea yet, we would love to open Amazon stores.

Veja o trecho da entrevista aqui:

http://www.cbsnews.com/video/watch/?id=50135261n
http://www.cbsnews.com/video/watch/?id=50135261n

Fonte: Good E-Reader

 

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